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Bryn Mawr’s newest boutique: Grove 1.2.1

Thursday, September 20, 2018 3:41 PM Grove 121 Staff

The seasoned styling team at the new Bryn Mawr boutique, Grove 1.2.1: Wendie Rubinstein, owner Sandy Edelstein and Cindy Cherry. Rubinstein and Edelstein worked at Ella’s Grove and Cherry was a stylist at Skirt.

Empowerment is everything at the new Bryn Mawr boutique Grove 1.2.1, a shop that sells self-confidence alongside sweaters, that builds community as it builds your fall wardrobe.

The store motto: Own who you are. If you love yourself, you can take on the world. (Talk about retail therapy.)

A handpicked assortment of sportswear, accessories and notions (brands you won’t find in nearby stores) surround the room’s focal point: a comfy seating area. The message: take a load off, talk to us, tell us what you’re looking for.

As conceived by its petite powerhouse owner, Sandy Edelstein, Grove 1.2.1 believes shopping should be one to one. Personal. Customized. Practical.

If a style doesn’t flatter or feel good, forget it.

So button-front blouses at Grove 1.2.1 don’t gap, bell sleeves don’t graze dinner plates, distressed denim hides thighs with discreet patches. Fabrics are soft. Leathers are washable.

Clothes are classic but not preppy, on trend but not faddish. (Edelstein says she tried on every garment herself before deciding to carrying it.)

But Grove 1.2.1 is about more than making you look good. In keeping with its girl-power mission, the store will host after-hours talks on wellness, civic life, or, our personal fave: the secret to a 102-year-old’s staying power, when the guest speaker will be Edelstein’s inspiring grandmother, Rosalie Goldstein. At evening events, cash registers will be closed. No shopping allowed. Refreshing, right?

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Retail runs in Edelstein’s DNA. Her great grandfather owned the iconic Philly department store, Silverman’s.

A woman of wide-ranging talents, Edelstein has been a portrait photographer and personal trainer, managed a fashion store at the mall, and, until it closed last year, was a stylist at Ella’s Grove in Haverford Square.

What’s in store: casual and out-to-dinner duds including quality tees and camis from $50, separates (pants, jeans, blouses and sweaters) from $160. Jackets and blazers top out around $700, belts and bags $72 – $1,000; fashion jewelry, gifts and organic skincare under $100.

Grove 1.2.1, 484-380-2540, 821 W. Lancaster Ave. (across from Bryn Mawr Film Institute), is open Mondays, noon to 5, Tues. – Sat. 10 to 6, Sundays noon to 4. Evening hours by appointment. Dogs welcome.